What’s Old Is New

Published in Upfront – January 2003

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Phoenix Optical was featured in Upfront magazine, where writer’s coverage of Vision Expo West spotlighted Raymond Ascher’s passion for vintage eyewear and his family’s deep roots in the craft.

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“For Raymond Ascher, it’s been a vintage year. At this past Vision Expo West, hordes of dispensers and vendors alike were digging for eyewear treasure—making his booth one of the jumpingest joints in Las Vegas.”

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“My family started in the business in 1930.”

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Nearly a century later, that same dedication to artistry and timeless design continues to define every frame we create.

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